Translation of your web-site into Russian

The first step to be taken in order to enter the Russian market is to create an understandable presentation of your products for the Russian customers. Internet gives a perfect opportunity for that. Since most of the companies already have a web-site in English with its unique design and thought-through content it makes sense to translate it into Russian. This way your potential Russian partners (or customers) may have a chance to see what kind of products do you offer. Even though many people in Russia speak English your web-site will be almost invisible for them unless translated since Russian search engines (such as yandex.ru or google.ru) do not show many results in English.

Our company offers you the service of translating your web-site from English into Russian. We have a long and successful experience in carrying out marketing campaigns in Russia so you can be assured that our translation will not be word-by-word. We are taking into consideration Russian mentality and traditions of Russian business. Also the translation is done by native speakers of Russian and we guarantee absence of any grammatical or lexical mistakes.

We have a team of professional web developers at hand so it is possible to either send the translation to your web-masters in order for them to place it on-line on a copy of your web-site, or we can create an exact copy of your existing web-site and fill it with Russian information.

Creating a Russian web-site from scratch

Some marketing ideas work better in one culture then in another. Bigger western companies know all too well that classical western marketing just does not work the way it should in Eastern Europe. That is why many companies invest in creating a separate branch with its own look and fill for the CIS public. If you aim to establish a new business area in Russia or you just want to make a unique web-site for your Russian colleagues (clients) we can help you at that.

It is also a good idea to refresh your company style from time to time and making a web-site with somewhat (or completely) different look is a good way to start that process.

We can make a web-site of virtually any complexity for you. We can also fill it with translations of the texts given by you as well as completely new texts that we can create for you. Russian traditions in web-design differ somewhat from those in the West and we are quite aware of that. Your new web-site will be created to meet the expectations of Russian customers.

Providing support and hosting in Russia

A living web-resource as a complex mechanism requires constant attention. The information needs to be updated regularly, there might be need to add news and actions. You may need to monitor the activity of the users on your web-site, you may also communicate with them through various interactive elements such as wikies and forums. And what if something goes wrong?

We can offer you a 24/7 support of the Russian web-site. If you ever need to change or fix anything we will be there for you. We can gather and report very precise statistical information for you as well.

The speed of an Internet connection depends a lot on the physical location of the server. If the server is located in the US and the user is in Russia then the data has to travel a long distance before it reaches the recipient. Also the search engines tend to value local servers more then the foreign ones and place them higher in the search results. We can provide you the hosting service with the server located in any Russian major city.

Registering .ru, .su or .rf domain name

The main domain zones in Russia are ".ru" (stays for Russia, 600 000 000 sites), ".su" (stays for Soviet Union, 80 000 000 sites) and ".rf". The ".rf" (both letters in Cyrillic) is the newest one, its registration has started on 25 Nov 2009. There are two main reasons for having a Russian domain name. First of all it is appealing to the Russian public. Because even though the office of your company may be situated somewhere far away when people visit a site with a national domain they presume that the owner of the site they access is situated in their country. Its like opening a local office but way cheaper. The second reason why you should really consider purchasing a Russian domain name is that it is very helpful in terms of search engine optimization. Exactly identical sites with addresses like www.somesite.com/ru or ru.somesite.com/ as opposed to the address www.somesite.ru will appear significantly further in the search results of yandex.ru (over 50% of Russian search enquiries) because it considers them to be of little interest to Russian visitors.

We can register any one of those domain names for you. We can also carry out a research on the question which domains are unregistered yet and which are registered but can be purchased. We can make a list of available domains that fit your requirements or even buy out the entire list as a package on your behalf.

Optimization for the Russian search engines

Search engine optimization (SEO) is a complex process which involves not only planting "keywords" into the site but also customizing texts and code of the pages and sometimes even the sites structure. Also different search engines use different logic when ranging sites. Also SEO procedures include registering the site in various catalogues and databases, participating in link exchange programs and ratings. So if you want to attract Russian visitors to your web-site you will have to find someone who is familiar with Russian search engine algorithms.

We can provide you with professional SEO services in order for your web-site to appear in the top positions of such Russian search engines as yandex.ru, google.ru or mail.ru. Our team consists of experienced professionals and we guarantee you the best result you can expect.

Marketing campaigns in Russian Internet

There is a number of ways to promote your product on-line. We can provide you with all kinds of promotion services. You can order from us on-line ads (banners etc.), ad-words (yandex.direct, begun, google.adwords), SMM (social media marketing) or even viral marketing. First of all FOXX is a management consulting company and sales promotion is one of our main expertise.